highlights
Contributions
- Successful launch of MRP Prelytix, exceeding MQL goal by almost 2x with 40% growth YoY
- Built awareness around Intrusion's first commercial cybersecurity offering, increasing site visits from less than 100 a month to over 90,000 (gathering almost 700 Sales-Qualified Leads in less than 2 months)
- Content, media, & partner plans that converted to 125% of goal in 2018 & 127% in 2019
- Successful global launch met 151% of Lead, 189% of MQL, and 253% of SQL goals in 2016
- 209% of Lead, 161% of Marketing Qualified Lead, & 304% of Sales Opportunities goals in 2015
- Increased funds from 60% of participating suppliers and added 10 new participants in 2010
- Developed online ad sales structure that ultimately financed redesign of 4 websites
- Increased ecommerce sales over 150% from 2008 to 2009, over 200% from 2002 to 2005
Awards
- Awarded 2020 Marketer of the Year by Willow Street Agency
- A 2015 National Top Ten Business Woman of ABWA (American Business Women’sAssociation)
- Dallas Business Journal’s 2014 Women in Business Nominee
- 2008 Outstanding Service Award Recipient
full resume
JuliaFKramerResume (pdf)
Downloadareas of expertise
Marketing Strategy
Marketing Strategy
Marketing Strategy
Building comprehensive plans and approaches designed to reach your target audiences, achieve business objectives, and differentiate your brand or product in the market.
Product Marketing
Marketing Strategy
Marketing Strategy
Understanding your customer's needs, positioning products effectively, and implementing strategies and GTM plans to drive product adoption and success in the market.
Sales Enablement
Marketing Strategy
Content Planning & Creation
Equipping your sales team(s) with the necessary tools, resources, and information to effectively engage with prospects, close deals, and drive revenue growth.
Content Planning & Creation
Market & Competitive Analysis
Content Planning & Creation
Strategizing, developing, and producing relevant and valuable content that aligns with the needs and preferences of your target audience to attract, engage, and convert them into customers or clients.
Customer Engagement
Market & Competitive Analysis
Market & Competitive Analysis
Ongoing interaction, involvement, and relationship-building activities between your company and your customers to create meaningful connections, foster loyalty, and drive satisfaction and advocacy.
Market & Competitive Analysis
Market & Competitive Analysis
Market & Competitive Analysis
Systematic evaluation of market dynamics, customer needs, industry trends, and competitor activities to gain insights and inform strategic decision-making- ensuring the success of your company.
Past Employers
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