Methodology

According to Gartner, campaigns integrating 4 or more digital channels will outperform single or dual-channel campaigns by 300%. This is one of the many great reason why the ABM (account-based marketing) concept has gone mainstream and traditional lead generation (go get them and count how many you have per channel) is out the door – messaging must be coordinated and targeted across channels in order to be truly effective. Additionally, buying decisions for B2B organizations have become even more complex with upwards of 30 people influencing said decision at any given time (according to Forrester).  The comprehensive understanding Julia holds of Account-Based Strategy and how it applies to GTM planning is therefore key in achieving success in both product launches and adoption for your company.

Sales, product, and marketing team alignment is critical as it enables a cohesive and unified approach towards achieving business objectives. Alignment enables a seamless customer experience through coordinated efforts, ensuring a consistent journey from engagement to post-purchase support. It also ensures clear and consistent messaging across all touchpoints, building brand credibility and trust. Additionally, alignment optimizes resource allocation, streamlines processes, and facilitates faster time-to-market, allowing companies to respond quickly to market demands. Just as importantly, it fosters a culture of continuous improvement by promoting collaboration, feedback sharing, and innovation within the organization. As a seasoned product marketer with a proven track record of success in this area, Julia is the thread that can pull together and properly align your sales, product, and marketing functions.